Global Competitiveness: Ten Things Thai Businesspeople Should Know

This book discusses global competition strategies to improve business positions in the Thai market, covering topics like competition, marketing, innovation, and more. It is a useful guide for existing and expanding businesses in Thailand.

Format: Paperback / softback
Length: 97 pages
Publication date: 05 January 2023
Publisher: Springer Verlag, Singapore

This comprehensive book delves into the intricate realm of global competition, offering valuable insights and strategies to enhance the competitive position of businesses and consolidate gains, particularly in the Thai market. Comprising 10 chapters, the book explores a wide range of topics related to business strategy, including competition, marketing, innovation, information utilization, technology, human resources, strategic alliances, customer service, implementation, monitoring, and evaluation of strategies, as well as corporate social responsibility.

Designed as a valuable resource for both established businesses operating in Thailand and those aspiring to expand their operations into the global market, this book provides a thorough exploration of the key factors that contribute to success in today's competitive landscape. By examining the latest trends, best practices, and case studies, readers will gain a deep understanding of the strategies necessary to thrive in a rapidly evolving business environment.

The book's chapters are organized in a logical and accessible manner, making it easy for readers to navigate and gain valuable knowledge from each section. From understanding the competitive dynamics in the Thai market to developing effective marketing strategies, the book covers a wide range of topics that are essential for business growth and success.

Moreover, the book emphasizes the importance of corporate social responsibility in today's business world, highlighting the role that businesses can play in contributing to social and environmental sustainability. By adopting ethical practices and promoting social well-being, businesses can not only enhance their reputation but also build long-term relationships with their stakeholders.

In conclusion, this book is a must-read for anyone interested in understanding the complexities of global competition and developing effective strategies to succeed in the Thai market. With its comprehensive coverage of business strategy, marketing, innovation, and corporate social responsibility, it provides a valuable guide for businesses of all sizes and sectors. Whether you are an experienced entrepreneur or a newcomer to the business world, this book will help you navigate the challenges and opportunities of global competition and achieve your goals.

Weight: 185g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811677571
Edition number: 1st ed. 2022