The Medium is the Massage by Marshall McLuhan

Published in 1967. Softcover, 17.7 x 10.7 cm, 160 pages. By A PENGUIN BOOK.

This is a well-known visual book by Marshall McLuhan, a media theorist who predicted the future with his famous phrase, "The medium is the message." While a large-format hardcover edition also exists, this is one of the mini-sized PENGUIN BOOK series.

The title goes beyond "The medium is the message" to "The medium is the massage," a classic work that predicted the age of electronic networks. It argues that the form of the media itself has a greater impact on people than the content of the media. In other words, when the way information is received changes, the social structure itself undergoes significant changes.

Condition: The cover shows signs of aging, with scuffs, discoloration, and slight wear and creasing around the edges. Please refer to the images. There are slight tape marks from a previous transparent cover on the endpapers. The interior pages are generally in good condition and clean overall. You can read the content without any problems!